Fill your life with beautiful scent, simply and safely — minus the flame, soot or smoke.
From the spa to the beach to a sunny meadow stroll. Includes notes like fresh air, linen, lavender, mint and just-cut grass.Shop Fresh
Ripe, fresh-squeezed and always sweet. Includes notes like pineapple, peach, strawberry and apple.Shop Fruity
Gives a sense of warmth and comfort. Includes notes like cinnamon, cardamom and black pepper.Shop Spice
An ode to edible, delectably sweet goodies. Includes notes like vanilla, caramel, cocoa and pie crust.Shop Bakery
Classic to sparkling citrus blends. Includes notes like orange, grapefruit, mandarin and lemon.Shop Citrus
Fantasy to real-life floral bouquets. Includes notes like hibiscus, lilac, rose and freesia.Shop Floral
Full-bodied and masculine. Includes notes like cedar, sandalwood, pine and leather.Shop Woods
What are fragrance notes?
Top Notes: The initial alluring aroma
Heart (Mid) Notes: Fragrance that lingers a little longer
Base Notes: The grand finale; lasting, balanced scent
Note by note
A few fragrance favorites
Top Notes: tropical mango, white peach
Heart (Mid) Notes: creamy coconut, beach lily
Base Notes: sandalwood, amethyst amber, sandy musk
Top Notes: sea salt, sand swept orchid
Heart (Mid) Notes: sandalwood, whipped vanilla
Base Notes: white amber mist, fresh musk, caramel
Top Notes: icy tangerine, sweet orange, frozen lemonade, mint leaf
Heart (Mid) Notes: kumquat, coconut milk, vanilla cream swirl, mango
Base Notes: vanilla cream swirl, raw sugar, malt
Fresh fragrances are the subtle notes that add a crisp, clean edge to any scent. They draw you in to a walk on the beach or a warm spring breeze. With notes like fresh air, linen, lavender, mint and just-cut grass, fresh scents mingle well with all our fragrance families. Whether you want to keep it light or go bold this season, there’s something fresh for you to discover.
Fresh + Floral
Lush nectarine blossom and peony bloom alongside bright, clear coral waters.Shop Coral Waters
Fresh + Fruit
Make a Spash
Dewy melon and fresh green apple dive into refreshing turquoise waters.Shop Make a Spash
Fresh + Bakery
Sea salt and whipped vanilla crash into sticky caramel for an elegant fusion of opposites.Shop Vanilla Waves
History of fragrance
The word perfume means “through the smoke.” Egypt, Greece and Rome thought perfumes were a link between Earth and the gods and often used them in religious ceremonies. Greece also used perfume for aromatherapy to improve health.
As “new worlds” were discovered, so were new raw materials. The Orient provided spices and amber. The Americas and India provided vanilla, cocoa beans and tobacco. New fragrance distillation processes were also used.
Fragrance materials were often used to mask body odor. In France, “master glovers” would perfume gloves and sell them as a luxury. Grasse, France, renowned for its use of medicinal herbs and flowers, would eventually be known as the fragrance capital of the world.
Throughout Europe, personal hygiene started to become a concern, so fragrances became more subtle and complementary. In Grasse, chemists started to master techniques of enfleurage and distillation.
At the end of the 19th century, Aime Guerlain, the “Inventor of Modern Perfumery,” created Jicky, the first known fragrance to blend natural and synthetic raw materials. His new process of chemical synthesis would change the fragrance industry forever.
Realizing the relationship between the bottle and a perfume’s success, Francois Coty revolutionized the fragrance world by introducing perfume to the mass market and making it more affordable. Enter the advent of iconic scents, such as Chanel No. 5 and CK One.
Today, fragrance, particularly unisex fragrance, dominates the beauty market. And though everyday scents continue to be popular, we are starting to see a demand for niche or small-batch fragrances that express people’s unique personalities.