Fill your life with beautiful scent, simply and safely — minus the flame, soot or smoke.
Ripe, fresh-squeezed and always sweet. Includes notes like pineapple, peach, strawberry and apple.Shop Fruity
Gives a sense of warmth and comfort. Includes notes like cinnamon, cardamom and black pepper.Shop Spice
Full-bodied and masculine. Includes notes like cedar, sandalwood, pine and leather.Shop Woods
An ode to edible, delectably sweet goodies. Includes notes like vanilla, caramel, cocoa and pie crust.Shop Bakery
Classic to sparkling citrus blends. Includes notes like orange, grapefruit, mandarin and lemon.Shop Citrus
Fantasy to real-life floral bouquets. Includes notes like hibiscus, lilac, rose and freesia.Shop Floral
From the spa to the beach to a sunny meadow stroll. Includes notes like fresh air, linen, lavender, mint and just-cut grass.Shop Fresh
Top Notes: The initial alluring aroma
Heart (Mid) Notes: Fragrance that lingers a little longer
Base Notes: The grand finale; lasting, balanced scent
A few fragrance favorites
Top Notes: zesty orange, juicy Alphonso mango
Heart (Mid) Notes: jackfruit, lotus, peach, cilantro
Base Notes: cardamom, chili, rosewood
Top Notes: bergamot, mandarin, pineapple
Heart (Mid) Notes: coconut, freesia, hibiscus
Base Notes: violet, sandalwood, musk
Top Notes: bright peach, sunny apricot
Heart (Mid) Notes: fresh air accord, blue freesia
Base Notes: green grass, musk clouds, vanilla
In the fragrance world, fruity notes are the always-upbeat party guests everyone wants at their event. They add freshness and vibrancy, while also lending a modern, often nuanced finish. And like any great guest, they love to socialize! From fun-loving tropical variations like pineapple and mango, to nectars (think peach or apricot) that add depth and intensity, fruity notes play well with all of our fragrance families. And that means plenty of options for you to explore this season!
Just-sliced mango and juicy peach go a little rogue with a sassy hint of chili.Shop Chili Mango
Mandarin, coconut and a touch of warm sandalwood tell an enchanting tropical tale.Shop Hibiscus Pineapple
It's a classic! Orange zest sugared strawberry and Key lime zing just like the real thing.Shop Rainbow Sherbet
The word perfume means “through the smoke.” Egypt, Greece and Rome thought perfumes were a link between Earth and the gods and often used them in religious ceremonies. Greece also used perfume for aromatherapy to improve health.
As “new worlds” were discovered, so were new raw materials. The Orient provided spices and amber. The Americas and India provided vanilla, cocoa beans and tobacco. New fragrance distillation processes were also used.
Fragrance materials were often used to mask body odor. In France, “master glovers” would perfume gloves and sell them as a luxury. Grasse, France, renowned for its use of medicinal herbs and flowers, would eventually be known as the fragrance capital of the world.
Throughout Europe, personal hygiene started to become a concern, so fragrances became more subtle and complementary. In Grasse, chemists started to master techniques of enfleurage and distillation.
At the end of the 19th century, Aime Guerlain, the “Inventor of Modern Perfumery,” created Jicky, the first known fragrance to blend natural and synthetic raw materials. His new process of chemical synthesis would change the fragrance industry forever.
Realizing the relationship between the bottle and a perfume’s success, Francois Coty revolutionized the fragrance world by introducing perfume to the mass market and making it more affordable. Enter the advent of iconic scents, such as Chanel No. 5 and CK One.
Today, fragrance, particularly unisex fragrance, dominates the beauty market. And though everyday scents continue to be popular, we are starting to see a demand for niche or small-batch fragrances that express people’s unique personalities.